Travelers around the world will be able to take advantage of accommodations, meals and discounts at Hard Rock and Seminole casinos, hotels and cafes, and on Royal Caribbean and Celebrity ships.
Millions of members
The millions of combined members of the brands’ casino rewards programs will get reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club when they play, stay, dine or shop at participating Hard Rock locations, or sail on Royal Caribbean and Celebrity ships.
'Hard Rock International and Seminole Gaming are the perfect partners for Royal Caribbean and Celebrity Cruises. This partnership expands the ways our guests can enjoy their vacations and experience entertainment, dining and gaming from ship to shore,' said Jesse Hopfinger, SVP onboard revenue, Royal Caribbean International. He also welcomed Hard Rock fans to cruises, with destinations including Perfect Day at CocoCay.
Unity by Hard Rock loyalty members will receive discounts on Royal Caribbean and Celebrity vacations and can qualify for invitation-only cruise giveaways. Top-tier loyalty members will also receive an annual free cruise.
Club Royale and Blue Chip Club members will get discounts and perks at participating Hard Rock locations, including annual free trips to select Hard Rock hotels and casinos worldwide for premium tier Club Royale and Blue Chip members.
Celebrations this weekend and aboard Icon of the Seas
The brands will kick off their partnership with celebrations this weekend. Tonight (April 26), Zedd will headline a star-studded celebration at the Seminole Hard Rock Hotel & Casino Hollywood Guitar Hotel Pool, with activations and giveaways, including a cruise giveaway on Icon of the Seas.
Ticket information is available here.
Saturday the celebration continues at Royal Caribbean’s PortMiami Terminal A with music and giveaways. Surprise events and pop-up activations presented by Hard Rock will also come to life on Icon’s seven-night Caribbean cruise departing that day to Perfect Day at CocoCay, Costa Maya, Cozumel and Roatán.
Lionel Messi a shared icon
A special highlight at Basecamp, a laidback spot for bites aboard Icon, will be Hard Rock Cafe’s Messi Burger, named after global fútbol sensation Lionel Messi, who is both a Hard Rock brand ambassador and Icon of the Seas' godfather. Messi Burgers will be available at no cost throughout the cruise, along with giveaways of mini soccer balls and sunglasses.
Plus, employee perks
Global team members of the combined companies, including more than 20,000 in Florida, will get special discounts at participating Hard Rock and Seminole Casinos, hotels and cafes worldwide, with a discount on food, nonalcoholic beverages, select retail and select Royal Caribbean and Celebrity cruises.
